Web Design And Websites

This article outlines the five most important conventions for writing and designing your webpages. Your presentation is every bit as important as your content. The best content in the world won’t ever be read if the presentation is so bad that nobody stays long enough to read it. If you maximize your website usability, your visitors stay longer, read more, and you make more sales. If the purpose of your web site is to educate your readers and/or lead them to a specific action, (like buying something) then you should seriously consider following these design and writing conventions… 1. Start Each Page With Your Most Important Content. 2. Use Meaningful Link Text to Provide Information. 3. Write Scannable Pages. 4. Use Simple Website Designs. 5. Use Clear, Consistent Website Navigation. 1. Start Each Page With Your Most Important Content. People are impatient; they will scan your page quickly and leave as soon as they get bored. Put your best, most important content near the top of the page. Design your layout so that nothing pushes your most important content down past the "page fold". That is your "Prime Real Estate" — don’t waste it. Large logos, unnecessary graphics, ambiguous headlines…. all these things are a waste of your must valuable space. Begin each page with a summary or a short list of page contents. Be specific, and place the newest items at the top of the list or in a "What’s New" section. 2. Use Meaningful Link Text to Provide Information. Web surfers decide in seconds whether or not your page is worth reading. When you use bland, content-neutral words for your link text, you miss an important opportunity to provide information. (Also - visually impaired web users often instruct their computer to read the link text aloud, "Click here" won’t help them.) The words used in your anchor text should suggest what the reader will find when they click on the link, and help them decide to click or not.

* Bad: To learn about icebergs, click here. * Better: Icebergs * Best: Where icebergs come from.

You can make your links even more informative by following them with a blurb:

Blurbs: Short Previews of Web Pages A "Blurb" is a short paragraph that gives a preview of the page at the other end of a link. You are reading a blurb now. If a blurb helps a reader decide to click the link, then it works.

3. Write Scannable Pages. Offline, books and magazine articles are designed for sequential reading: You start at the beginning and read to the end. Online text is not necessarily sequential - it relies upon smaller chunks of text, which the reader often does not read in order. So each page of your website must make sense to a visitor who did not see the preceding page, or just arrived from a search engine. Meaningful, informative headers & subheadings, bulleted lists, and bold keywords all help readers scan the page quickly and easily. 4. Use Simple Website Designs. Your visitors didn’t come to see your fancy graphics. They came to find information about prices or availability, they’re looking for contact information or directions, or maybe they just want some technical details… Unless your website is about cool graphic effects, I can guarantee that your visitors don’t really care about your spinning logo or dancing unicorns, or even whether or not your menu buttons blink or change background images on a mouse-over. Web-savvy visitors have ‘trained’ themselves to ignore ads. Anything that flashes, shimmers, blinks or dances around will not get the attention that it deserves. The more such things you put on your page, the harder your reader will have to work in order to find what they want. Too much of that and they are gone, never to return. Use images wisely. Every image on your page slows it down, sometimes a little, sometimes a lot…. * Use smaller images whenever possible. * For large collections of images, use an index with thumbnails that they can click if they want to see the image full-size. * Use an image editor to reduce the file size of your images See our "Using images in your webpages" section for more about all that ~ http://blt-web.com/web_design/using_images.html 5. Use clear, Consistent Website Navigation. Next to pages that take forever to load (and pop-ups), the biggest complaint that surfers have is difficult to understand and/or inconsistent website navigation… * Use the same menu on all your pages. * Use a logical link hierarchy, with related items together. * Be perfectly clear with your link titles & descriptions. * Use text links whenever possible. * If you must use image links, use the alt="link destination" element. A website with more than ten or fifteen pages may not need a link from every page to every other page… you can link to each section from each page, but give each section its own "Table Of Contents". Every page should have a link to the home page and to the site map. (If you have less than ten pages, you may omit a site map, but your home page should have a text link to every page for search engines.) See our "Menu Design Tips" page for more information ~ http://blt-web.com/web_design/menu_design.html Following these 5 simple guidelines will help your website be a success. With faster-loading pages and easier-to-find information, people will read more of your content and are more likely to take the action that you want them to.

With the development of the Internet, a large number of commercial transactions online. Almost every business now has a Web site.

Although some customers will go to the store to buy a product shop, shop, first of all they are looking for and they compare the price line. This is the main priority now almost every company must have a Web site.

Do you have our own home-based business line of any type, or you have your own shops in the city or town, you need a website to allow potential customers to know your presence and your products or services provided by the business opportunities, they may interested.

If you do not have a Web site, does not represent the largest and most popular medium of communication today.

You must pay attention to what is implied in order to create a professional Web site, will promote your product or service and to encourage tourists to buy real?

Web sites that either: a clean and professional place of research is very important. Your Web site is your store, you need a very good first impression, if you lose your potential customers.

A website to facilitate access to: more competition, tens of thousands of customers and other businesses can choose the site. Expectations of customers efficient and easy-to-navigate Web site, where they can easily and quickly get what they expected.

You need to have a clear outline of the contents of your site is simple and easy to use. This means that the information and images from your product can be easily found in the shopping your Web site, they must be very clear to see. It is also important that you load the page quickly, and there are various ways to complete the order form and payment product or service.

The use of technology, to encourage browsing and buying impetus: Now your website in such a way, any visitors or customers the opportunity to buy more. Product reviews or customer satisfaction feedback on your products, so visitors are encouraged to buy. Comments, including some of the major benefits of the product. If you are selling a variety of products, any major product next year, including a number of other products subordinate, the buyer may be required.

Have your contact information on your site, and to always buy the service, it is very important, especially for online transactions. Therefore, it is very important that customers know who you are and how to contact you, they make a purchase, or if they need to learn more about your product or service before they decide to buy. Your contact information should be clear to see your Web site.

This will also help increase their confidence in doing business with you. It is also important that you check the Web site e-mail at least once a day, in which the consumer needs a little help. You are the web sites you run the store with a full-time 365 days, so you will need to provide necessary, to allow you to keep your business running smoothly and customer satisfaction. Happy customers are return on your business.

Including the feedback form: It is important that you continuously improve your site or product / service, and can achieve this goal there is a feedback form on your site. Afghanistan to customer feedback in the form of an alternative, and can also provide you with your customers think about products and services.

You maximize your online sales business, you need a good Web site that will encourage visitors to buy your product or service you provide.

Big mistake # 1: A Web site with Flash - you know, in a new study found that top-level Internet Marketing, a Web site that has been defined by the M beat, even reduce the reaction from customers and prospects by as much as 3 70?

This is why: Your prospects and customers are most likely to visit your Web site using a variety of different computers, connection speed and network configuration settings …

What can hope for a large or even tourists will not happen again! You can easily bombed hundreds or even thousands of dollars to create a Web site using Flash technology, only to find some of your visitors will never see it! (Nangkring front of the computer all day Jia not to set a time can cause your visitor to close your site, not to return again.)

Big mistake # 2: "Internet directory" approach - you can see this everywhere. Good, honest, hard-working businessmen and women to sell products or Internet services, and for them to create a Web site that contains links to all of them are provided only on one page. They do not have the effect of thinking, "… well, I do not want people there who have left. If they come to the Web site, I find something I want to …" - This way of thinking can not be further from the truth.

This is the reason why: There is an old rule that can be traced back to the beginning of direct sales on the Internet, taught by the richest, most legendary and respected Internet marketing all the time …

"If you let your potential customers too many choices, they become confused and do not know what to do next. Confuse people do not buy anything."

Big mistake # 3: Optimizing site search engine marketing - you will see that almost all the professors in the "network marketing" course, manual or electronic. .. "You must optimize every page on your site search engine" - A reality, this is a false teaching to receive the ‘Gospel truth’ is often most web designers will give you do not, or very little additional cost. ..

They do not understand is that some words and phrases should be re-worded (to make it "keyword rich"), or completely, only to see the elevation at the top of search engines - a location that can kill your sales.

This is why: If you rent or web page design to optimize your sales page (that is, each selling your web design products and services) in order to get higher search engine listings, you need to pull in compromising the strength of your sales copy (That’s why , The sale of written material) only to goods higher. Of course, you can bring more traffic - but what good is all the traffic in the world, if your visitors enter your site, not enough to force the readers why they should be for your product?

For many years, he has told us that you should always try to find a "balance" search engine optimization (SEO) designed to increase sales of hybrid copy of your products and services …

Wrong! - The fact is that you do not need to optimize your website search engine marketing. On the other hand, you have to set small "to enter the page" for each of your keywords with a product or service, (highly optimized search engine) and their link to the main sales site! (We can tell you that in the end how to do this quickly and easily and get * * traffic from the major search engines - never touching * * your sales site!)

Big mistake # 4: In a "graphic-based" Web site - of course, graphics can certainly help us to the idea of the situation or circumstances, the product or service. .. But you know, there is life and the fact-driven Web site visitors can spread from your sales message?

After all, your sales message (or "web copy") # -1 is the most important factors in a Web site to find the money. If you pay more attention to your "professional graphics" message from your sales … You only lose the sale of another.

This is the reason why: You have about seven seconds to reach visitors to your site, when they decide whether to buy your product for more information or to leave. If you have a life and intensive Web site, your site will likely continue to limit the burden from the last time 7.

This is a "murderer customers" in itself - but the real reason lies in the fact that larger, brighter and more beautiful graphics, but also the visitors of your sales message. If your visitors are even one second, this can mean the difference between selling more, to lose customers.

Big mistake # 5: Design the website with zero marketing experience - most of the web page designer does not know how to make money on the Internet, and anything other than their design services. This is not one of them - they have little or no experience in marketing and sales. After all, they only web designer …

However, your site design from the beginning of Internet marketing experience is like buying a car engine is not the way … will not go anywhere, it will only waste your time and money!

5 basic rules of web design, the most important rule of web design is your site must be easy to read. What does this mean? You must choose the color of the text and background carefully. You do not want to use the fuzzy background of the text or the use of color is difficult to see. Dark-colored background of the text easier to read than light, the color of text from a dark background.

You do not want to set the text size is too small (hard to read) or too large (will appear to shout at your visitors). All capital letters you must provide a view of visitors.

You continue to adjust to the left of the main text, rather than cantered. Center the text block is the best. You hope that your visit will be comfortable with their reading, and most of the text is left-aligned.

Web site you must be easy to find

All of your hyperlinks should be clear to your visitors. Images, such as buttons or labels, must be clearly marked and easy to read. Web designers must choose your color, background, text and special effects in your web graphics with caution. More importantly, your navigation buttons and labels must be easy to read and understand, and not "window dressing". Links should be familiar with the color of your text (usually blue text that shows unvisited links, and purple or purple-red text that usually visit the link), if possible. If you choose not to use the default color of your text links should be emphasized that some of the other way (boldfaced, the font size larger, creating a small vertical line, or a combination of these). Text links should be unique - they can not with other text, your web page. You do not want people to click on the title because they believe that the title of the link.

Visitors should be able to find what they are looking for your Web site in three years the number of clicks. If not, they are likely to click on your Web site, press them quickly.

Web site, you must be able to easily find

How do you find your online visitors? Myth: "If I create a Web site that they" are still common belief among companies and institutions from the Internet. Will not be to your Web site, unless you promote your site online and offline at once.

Web site to promote the adoption of the online search engine, directory, winner of the award-web site, banner ads, e-magazine (e-Zines), and links to other sites. If you are not familiar with one of these articles online, it is the best, you have a Web site to promote a professional online marketing.

Web sites through traditional offline advertising campaign: print, radio, television, brochures, word-of-mouth, and after you have created a Web site, your company all printed materials, including business cards, letterhead, envelopes, invoices, and so must have your web site Printed on them.

Not only to your site can be easily found, but your contact information must be easily found. People want to know, someone at the other side of the Web site, which can help them in their events:

1. They need to answer the questions that are not available on your site;

2. Some elements of the Web site you do not work and end-users must be able to tell you, and

3. Directory editor you should modify your site, to ensure that your site will be included in the most relevant category.

So that all relevant contact information (physical address, phone number, fax number and e-mail address), you create security for your end-users. They can contact you with ways to make them feel most comfortable.

Your page layout and design of the entire site should be in line with

As in all word-processing file format, or in any brochures, presentations or in a newspaper format of the desktop publishing program, all content and images, fonts, headings and footnotes should be consistent throughout your site. Consistency and coordination of each document, report or whether a set of web pages, project a professional image.

For example, if you use the drop shadow, as a special effect on the point, you must use the drop-down shadow of the bullet. Color should be consistent with a link to your website overall. Font color and background, should also remain the same site as a whole.

Color-code page, especially to those needs consistency. Font, alignment and the title of the text, special effects and the effects of background graphics should remain unchanged. Only the color should be changed.

Web site you must be quick to download

Research shows that tourists will soon lose interest in your site, if not most of the download page in 15 seconds. (Artists on the page should be a warning of their own at the top of the page.) Even if the site is being marketed to high-end users need to consider the time to download. In some cases, access to sites, such as Microsoft or Sun Microsystems is very difficult and time consuming, and visitors usually try to visit the site during non-working hours from their home. If your business does not have a good brand, is better for you to download a short period of time as possible.

The application of these regulations to improve the animation to your Web site. Of course, the animation looks "cool", but the first to attract your eye, but the animated graphics that are often large files. Testing time for the download page for the first time. If you download, your page is relatively short, and additional animation is not unreasonable to increase the download time from the page, and then the animation must be a consideration.

Finally, consider your personal preferences, your page design, you should consider all of the above rules, and the first to adapt according to your personal preference. Attitude "I do not like to see how he developed for" should always be secondary to your website. More important: creative expression / corporate image or operating a successful business?

Phase 1 - the essence of style
The first step is to design a Web site’s chief executive, business capital, and ad agencies want to see. There are various types of "fancy" in the draft. All the sites that can flash animation from the site. Or there may be some beautiful JavaScript mouse or the effects of the drop-down menu design. This is always a beautiful design, but the message is clear - style materials.
The second phase - design, online visibility
In the second phase, the fact that the invalid page design start hitting, usually around 3-6 months after launch for the first time. Web sites usually have rejected many of the main directory, the index will not be the main search engine, or no access to traffic or sales forecasting based on various types of marketing strategies to be used. In normal circumstances, when the company decided that they will try to hire a professional on-line marketing to promote the site. Company Web site at the entrance, until a certain level, form or shape, up from the back. Unfortunately, many Web site owners a decline in the company’s booth at the entrance, which is designed as a Web site can not, a low-traffic Web site. Yahoo may have rejected the site, or sites can be listed in Yahoo and the company can not understand why they do not give their names in addition to the company. However, not many ad agencies or doorway page companies want to tell the truth about the potential customer - they do not need to write and design effective Web sites - because it will mean the loss of thousands of pounds of business
Stage 3 - Design your audience
For phase 3 after spending too much on the number of sites both design and marketing strategies, Web site owners generally figure they do not write or design an effective Web site, with the target audience. Typically, Web site owners will be the availability of expert analysis of potential problems and the various solutions. In the search engine experts to help search engine marketing and web-friendly design templates in the early stages of design can save thousands of pounds the company’s online marketing costs.
Stage 4 - Web site design
After careful usability and search engine visibility, website owners finally have a Web site effective. A Web site that is written, and the code that is designed and user-friendly search engine visibility generally, most traffic and sales results, as written, planning, design for end users.
Conclusion
Design of web sites should always be your target audience in mind, not your own personal preferences. Color has a meaning. Professional designers understand the psychology of color and white space, the best project the image you want to see the audience. (For example, try not to use red from the financial Web site.) Understanding the product / service / information your target audience is to find an effective design and maintain Web sites. When you run a Web site, you can make an educated guess, what is your target audience. After that, tools such as software and Web site statistics reporting from search sites to tell you is that your visitors want. Then, the content and marketing strategies can be adjusted accordingly. Unless a clear-the-art technology end-user interest, do not use on your site. If your business capital or a lawyer or a chief executive officer of the same Web site, asking them to spend thousands or millions of pounds, let your business.
They do not. Your target audience that will ultimately determine the success or failure of your site.

Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.

So, what are these layout secrets?

Together let us unfold them one after another…

1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.

2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.
3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages’ look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are pissed off and transfer to another site where they can feast both their eyes and mind.

Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones’. This way what are created are invisible lines to make the effect subtle.

4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.
These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your precious site.

To design the Web site may not be the most simple task, but with some assistance from the new network to facilitate the development of the market in the last few years is likely to create a professional website for your business, only a small investment of time and money. In fact, as many options on the web, such as ready-made website templates, logos and other business needs, you can set your website in three easy steps.

Step one: Plan ahead

Your in-depth study in the world of the web page and start searching for a suitable template, it is important to plan well in advance. You must clearly define your goals, in order to advance the design selection process will be faster, and you choose a template.

For example, which is your target audience? You must know your customers in and outside, to choose the best Web site design business. For example, if most of the company’s business and professional, you need to select a template, to meet this group of people - to allow a right of first impression, and show that you are a serious business, you can deal with the top of the Customer. In this case, a simple, efficient design will be your prime. However, if you are to build a Web site that sells various products e-commerce, the template can be adjusted on-line shopping can design your choice. You may need a more "front" of the site? The flash also choose a template for the various types of sites, not only depend on the text and logo to make money.

To ensure that you eventually buy the templates that are easy to adjust and update. This is the whole point to buy the template in the first place - so that the construction site, and the emphasis on maintenance free, fast and cheap. You need to add their own content, templates and job overall theme of the download once. In addition, most companies need to add new content, update the Web site, links, etc. Over time, to always remember this when searching for the perfect template. If you plan to interactive features to your Web site, such as forms and chat areas, you should be able to handle select a template.

Step 2: Choose a template

Now you are ready, you can start shopping site template will be suitable for your business. Many companies are starting to see the web site templates on the market to provide professional design and reasonable price ($ 20 - $ 4 0). Most of the companies to choose between copyright protection and non-material that is protected by copyright, so if you want to be the only one using the template design spend more money to receive exclusive use of the very few. The website template, I found that the provision of affordable template is TemplateDogma (See the link in the resource box). After you buy the copyright of the template is to take the market. If you do not find the template for your business accurately, to investigate the company’s custom-designed templates for your use. This will cost more, but the price is lower than the rent designer, and the result is as good as - if not better.

When you find a suitable template, review the existing design, and the rest is simple. You need to do is to buy and download the template to your hard drive in a matter of seconds.

Step three: custom

With the template all ready, all you need to do is add their own content, graphics, images - whatever you need to create your own Web site. If you can use a simple editor, such as FrontPage or Web pages, this can be done in a few days or less. If you are not experienced, so that every aspect of web design, you can rent other people to edit the cost of the very small - far less than you would pay for the entire site designers to create from nothing.

When the additional, if you only need a few simple words can be considered to write their own text. If you need more information, such as product descriptions, articles or sales content, consider renting a writer to create unique, high-quality content. Because you save money to buy a ready-made website templates, you can spend a little more of the work writer! If you write their own material, do not forget to keep short. Paragraph to keep the short term, and not swamps readers who do not need to. People do not want to rush and spend more time reading pages and pages written reply. Let visitors get the information they need so they can continue to move forward and buy your products or services, but also to ensure that the information you give is really helpful in writing and grammar or spelling mistakes.

Designs must be simple, but it does not mean you can not add graphics, pictures and even video. As long as you maintain a simple and visitors will not regret your visit to the site and learn about your business. Not all people have a high-speed Internet, however, so fast loading page is still a consideration.

Including an increase in other forms, and in the form of the test. Special table is a simple way to set the text on the page, load them very quickly. Most HTML editors can easily generate the form on your site.

Web page design templates have been brought start-up phase in the 21st century, catering to the unique needs of business owners online, so do not be afraid, easy to use - you will not regret the decision.